Going Know Where is a video production and digital media company with a big heart and purpose and they were looking for an outward facing image that represented that. I partnered with GoingKnowWhere to update their brand to not only stand out but to also match their purpose.
Brand Identity | Logo | Color Direction | Logo Animation | Demo Reel
Staying true to the mission throughout all messaging and marketing was the key strategy to building consistent brand reputation. The Going Know Where logo unifies our brand and mission. Our maze-like symbol represents the journey of the stories we tell that spin the narratives that help guide us to know where we are going. Our brand architecture creates a framework for maintaining the integrity of our brand and the consistent impact of the Going Know Where logo.
This launch is comprised of a brand identity consisting of logos, colors, typography and brand assets along with brand guidelines to ensure consistency. Also included was the creation of a demo reel, compiling the brand’s best client work, a logo animation and, lastly, a media kit to share details with prospective partners.
When we began work with Going Know Where, the existing visual identity was limited to an outdated logomark. Using their purpose and rich client history, we experimented with ways to make it a recurring symbol throughout their brand and subsequent marketing collateral.
