TGIN

In collaboration with Culture Loupe and TGIN, I produced a featurette highlighting the transition from the late founder, Chris-Tia Donaldson, to her niece, Aris Singleton, as the new CEO. This project honored Chris-Tia’s legacy while showcasing Aris’s vision for the future of the brand.

Additionally, I’ve created BTS social media content to celebrate Aris’s debut on the tgin x Jet Magazine Collector's Edition cover.

Thank God It's Natural (tgin) is a Chicago-based manufacturer and retailer of natural hair and personal care products, founded in 2002 by Chris-Tia Donaldson. Committed to redefining beauty, tgin cultivates a community that empowers women to embrace their natural selves.